What Is Smoakland?

If you’ve driven on the freeway around Oakland lately, you’ve likely noticed giant billboards for a company called Smoakland. There’s one near the Oakland Coliseum, emblazoned with the headline “Welcome to Smoakland,” a double-sided billboard on the 24/980 interchange, and a digital billboard by the Bay Bridge. The signs advertise a YouTube channel, an Instagram account, and a website, Smoakland.com. But its webpage offers only a vague introduction to “a new cannabis experience coming Fall 2018.”